About Us
Your Guide & Friend in Armenia
We show Armenia not just because it is our job. It is our job because we genuinely love showing Armenia.
We love its majestic mountains, ancient monasteries, tucked-away villages, and vibrant Yerevan streets; its deep history, traditions, and welcoming people. We love the places you yearn to return to again and again, even if you have visited them dozens of times. And we wholeheartedly want our guests to see and feel what makes us love this country so deeply.
Amaras Tour is a travel company built upon more than 10 years of professional tourism experience and a close-knit team deeply passionate about their craft.
We organize group, private, and bespoke author tours, wine and culinary journeys, cooking masterclasses, 4x4 off-road expeditions, photo journeys, private transfers, and multi-day packages across Armenia.
Behind every single excursion are real, dedicated people. Coordinators who guide you toward the ideal itinerary and answer every question. Drivers who guarantee a smooth, safe, and restful road. Guides who know and cherish their homeland and know how to share that love with others.
Everyone has their own role, but we are all united by a single wish — for every guest to have a truly wonderful, memorable day with us.
We understand how long people anticipate a holiday, how carefully they choose their destination, plan their days, and dream of discovering new horizons. When you entrust a part of your journey to us, we know how deeply that matters.
That is why we think through every single detail: from our very first greeting and itinerary planning to your safe return. To us, stunning landmarks matter just as much as comfort, safety, captivating stories, honest conditions, and heartfelt personal attention.
We do not seek to convince you that we are better than others. We want you to feel the difference for yourself through our dedication and care.
We are completely transparent about pricing, itineraries, and any extra costs. We never promise what we cannot fulfill, nor do we push unneeded extras just to make a sale. We believe genuine trust cannot be earned with polished words — it can only be proven through deeds.
And do you know what we treasure most? When guests write to us after a tour saying they had a magnificent day. When they return to explore another route with us. When they recommend us with confidence to their dearest family and friends.
In those moments, we know our work is so much more than simply organizing trips.
Our Vision
We want Amaras Tour to be a company remembered with warmth and recommended with confidence.
We strive to develop new destinations, elevate the quality of our service, and design journeys where every single detail matters.
Yet as we grow, we remain committed to what matters most — sincerity, responsibility, and a genuinely personal touch.
What matters to us isn't simply how many travellers journey with Amaras Tour, but what impressions and memories they take back home.
Our Mission
Not merely showing sights, but introducing the deep history, culture, nature, traditions, and generous people of our homeland.
Crafting journeys with room for inspiring discoveries, unforgettable impressions, restful moments, and authentic connection.
We want every guest to feel in Armenia not like an ordinary tourist, but like a genuinely cherished guest.
Our Values
Honesty & Trust
We speak transparently about prices, conditions, and tour details. It is vital to us that guests know exactly what to expect.
Responsibility
We value your time and confidence. That is why we treat every booking and every commitment with paramount seriousness.
Professionalism
We believe expertise, deep knowledge, and passion for our craft must be felt during the tour itself, not just in marketing.
Care for People
Every single guest matters to us — their comfort, personal wishes, and impressions, regardless of the chosen route.
Love for Armenia
We take immense pride in our country and wish to share its majesty, rich history, and genuine hospitality with the entire world.
We cannot promise that every travel day will be bathed in sunshine, that the mountain roads will always be clear, or that everything will unfold effortlessly.
But we can promise to treat your journey with the exact same care and responsibility we would hope for on our own holidays.
We want you to look back on your trip remembering not just the majestic mountains, ancient monasteries, and beautiful photos, but the people who shared this day with you.
And if, when returning home, you take with you even a small part of our love for Armenia, then our work has truly been worthwhile.
Ready for an adventure?
Message us — we'll match a tour to your dates and wishes.